It’s common perception that cash-rich athletes go broke shortly after their careers are over — and it’s not necessarily an unfair one, either.
According to a 2009 Sports Illustrated article, within two years of retiring, 78 percent of NFL players go broke, bankrupt, or both. And these are guys who were making an average of $1.9 million a year.
But there’s a select list of athletes who actually have gone out and created real opportunities — not just endorsements and figurehead roles — to set up life after sports.
Here are 6 sports stars making big plays in the boardroom.
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6 Sports Stars Who Are Crushing It in Business & Real Estate
1. Kobe Bryant
Known for: being a five-time NBA champion
One of the fiercest competitors on the basketball court, former Los Angeles Lakers star Kobe Bryant announced a $100 million venture capital fund last year to invest in media, tech, and data — and he wants his business career to dwarf his on-court accomplishments.
“I got tired of telling people I loved business as much as I did basketball, because people would look at me like I had three heads,” Bryant said. “But I do.”
And in true Kobe fashion, the “Black Mamba” already scored 13 deals before going public with the venture. (He says there’s nothing to talk about until they make returns on deals.)
And get this: As a secret partner for ad firm Zambezi, Bryant was creating ads for Vitamin Water during the NBA Finals while playing in said Finals. “I wrote that s—,” Bryant said last week.
2. Will Shields
Business: Fitness franchise
Known for: The most NFL all-star appearances in history
The NFL Hall of Famer set a series of records during his 1993–2006 run with the Kansas City Chiefs, including a 12 consecutive Pro Bowl — tops for most played Pro Bowl in NFL history.
Since retiring in ’06, the 2003 NFL Man of the Year Award winner has launched his own franchise, 68’s Inside Sports, a fitness and training center in Kansas City. Shields bought it a year after retiring and renamed it with his jersey number. The center setup mirrors the Chief’s facility at the Arrowhead in downtown Kansas City.
And unlike most athletes, he’s actually managed to keep his money — which is rare in today’s day and age.
3. Martin Braithwaite
Business: Real estate; venture capital
Known for: Donating money every time he scores a goal
The Danish soccer ace made waves in Europe, becoming the first Dane to captain a squad in the French Ligue 1. A natural negotiator, Braithwaite secured his own deal directly with the team owner, earning him the richest contract in Toulouse Football Club’s history.
As a real estate investor, Braithwaite cut his first deal last year, picking up an old castle for $2 million, which he then converted to a mixed-use office-residential space.
Like Bryant, Braithwaite has an obsessive temperament that lends itself well to business.
“I want to win in anything I do, but I want my business career to define me far more than my sports career,” he says. “A sports career is short-lived and is uncertain. Business, real estate, legacy, passing it down to your children, that goes on for generations long after I’m gone.”
4. Emmitt Smith
Business: Real estate development & lending; construction
Known for: Being the NFL’s all-time leading rusher
Back in 2016, I edited an interview with Emmitt Smith, thinking he was the standard superstar athlete who was simply lending his face to a brand. But in reality, the NFL Hall of Famer is out in the trenches cutting deals.
“I bought about four Walgreens at about a 7.5 percent to 8 percent cap rate, and I sold them at a 6.8 percent cap right before the market turned,” Smith said in 2016 of his first deal. “It wasn’t a huge spread, but at the end of the day there was enough to where I made a little bit of money and saw how the process worked.”
He’s since built and sold more than a thousand multifamily units in one market alone. Not too shabby for a guy in a field where most of his peers go broke within a few years.
“I’m more than just a former athlete or a Dancing With The Stars guy,” he said in that interview. “The sky is not the limit for any athlete or any person, so why would I put any limits on myself?”
5. Paul Malignaggi
Business: Real estate; clothing; auto shop
Known for: Being a two-time world champion; Showtime Sports TV host; Showtime podcast host
Two-time world champion and award-winning Showtime Sports analyst Paulie Malignaggi is best-known in pop culture for his beef with Conor McGregor over a sparring session gone wrong.
Outside that mishap, “Magic Man” Malignaggi has managed to amass quite the business portfolio for himself.
According to the New York Post, Malignaggi owns “numerous real estate holdings” in New York and Miami, founded the clothing line Future Legend, and also runs Magic Man Customs, an auto body shop in Brooklyn.
“I’m not complaining. I’ve made a very good living from boxing, better than any living I possibly could have done,” he said. “Having said that, you don’t live the rest of your life off the money you make in boxing. You still have to create positive forms of income.
“Money can make money if you’re intelligent about it and don’t waste it the wrong way.”
Since that story broke, Malignaggi tells us he’s made out well from the restaurant business, including a pizzeria in New Jersey and a restaurant in Manhattan’s Lower East Side where he made a nice score. “I also play the stock market,” he says. “I try to disperse my investments so that I’m not placing all my risk into one spot so to speak.”
Even though he’s been retired for close to a year, he’s shrewdly positioned himself for a $10+ million payday to face McGregor in a boxing ring in March, including a possible return match in the UFC.
Not bad for a retired guy.
6. Joe Montana
— Joseph Montana (@JoeMontana)
Business: Real estate development
Known for: Four-time Super Bowl champion
Arguably the best quarterback of all time, Joe Montana’s NFL credentials speak for themselves: Four Super Bowl trophies with the San Francisco 49ers.
Montana was the first player to win three Super Bowl MVPs. Toward the tail end of his career he somehow almost led the Kansas City Chiefs (along with fellow Hall of Famer, Shields) to the Super Bowl in 1993.
Today, Montana heads his own development, the Montana Property Group, which has invested in big projects in the San Francisco area.
His trophy development, Santa Clara Centennial Gateway, is a $400 million, nine-acre, 5.2-million-square-foot luxury hotel, office, and entertainment complex near the 49ers stadium.
Which sports stars do you admire for their business savvy? Let me know in the comments below!